Virginie Pez holds a PhD from Université Paris-Dauphine (2010) and a habilitation to direct research (2018). After working in a consulting firm, she joined the Université Panthéon-Assas as Maître de Conférences in 2013, and later the Ecole Polytechnique, where she has worked part-time since 2018. Her research focuses on consumer behavior and customer experience, particularly in relation to digital, new technologies and mass data. She is the author of several academic and professional books and publications in these fields.

 

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Research topics

 

Consumer behavior and decision theories
Resistance
Innovation / New technologies
Customer experience
Sobriety and responsible marketing

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Courses

 

Polytechnic Cycle

MIE431A Fundamentals of Organization
MIE512C Data marketing and customer experience / Data Challenge

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