Reference:

Charue-Duboc Florence & Gastaldi Lise (2017) “Le pilotage des processus d’innovation amont. Vers de nouvelles modalités de couplage entre technologies et usages”, Revue Française de Gestion, vol. 43, n° 264, pp. 23-42.

Abstract:

A critical issue in innovation management is the coupling of two processes: the creation of new technological knowledge and the exploration of value propositions for innovative concepts. This article describes original coupling modalities that rely on new activities – distinct from research and development – and combine different coupling mechanisms put forward in a scattered way in the literature. The analysis is based on the case of a company in the information and communication sector which has initiated a reorganization of its innovation processes to tackle the current context of intense competition and digital revolution.

Keywords: innovation management, research and development (R&D), R&D-market coupling, exploration project, user centric innovation