Référence:

Herbeth Nathalie, Charue-Duboc Florence & Manceau Delphine (2016) “Intégrer les émotions dans le développement de nouveaux produits - Application à l’automobile”, Revue Française de Gestion, vol. 42, n° 255

Résumé:

Taking into account emotions in new product development: the case of automotive products
The current buzz around emotional phenomena induces companies to propose products eliciting emotions rather than just satisfying consumers’ needs. Setting such an objective of developing products with a strong emotional impact raises the question of how to take into account emotions during the new product development process. This paper addresses this question in the context of the car industry characterized by emotional and complex products.

Mots clefs:

emotion, new product development, car, design, innovation, action-research