Juan Diaz was a former business analyst at Citigroup, coordinating global projects related to the design of corporate penetration and digitization strategies in emerging economies. He has professional experience in organizational strategy, international business, policy research and government consulting. As part of the free trade agreement negotiations between the governments of the Republic of Korea and Colombia, he provided research and consulting services leading to the formulation of policy recommendations for rural economic development in Colombia based on local endowments.

Juan holds a Master's degree in Business Administration from the University of South Florida, USA, and in International Migration and Ethnic Relations from Malmö University, Sweden. In his spare time, Juan enjoys running and taking part in triathlons.

Research topics

My research is part of a European Commission project called "CORAL-ITN", which is an innovative Marie Sklodowska Curie training network focused on the study of collaborative workspaces (CWS) in different European countries by 15 different PhD researchers. The main aim of the European project is to undertake research into the impacts of CWS in rural and peripheral areas, and to integrate them as development tools in local and regional policies to open up new potential for socio-economic development. I analyze the CWS phenomenon within the theoretical framework of business model innovation and business ecosystems via case studies in France and Germany.