Managing disruptive technologies in the context of dual market and ecosystem uncertainty: the case of the autonomous vehicle

PInterviewee presentation: Since December 2017, Théodore De CAMPIGNEULLES, is a PhD student at i3-CRG, on the theme of autonomous vehicles, under the supervision of Christophe Midler and Rémi Maniak. After graduating from Sciences Po Bordeaux in 2015, I went on to complete a Master 2 in “innovation economics and sector intelligence” at the University of Bordeaux, during which I produced a technological, regulatory and financial study of the autonomous vehicle. Following my internship at Thales Avionics in intellectual property, mainly on embedded systems, I moved on to the “Innovation and Transformation” Specialized Master's program at Centrale Paris to acquire more “practical” skills applicable to the business world, such as design thinking, design to cost and lean management. I had the opportunity to put these skills into practice during my internship at Spring Lab, an innovation and digital transformation consultancy based in Toulouse, before spending a year as a VIE with ArcelorMittal on a European digital transformation project. I decided to do a thesis to satisfy my desire for creation and production, combining research and the business world.

What project are you currently working on?

As my thesis focuses on the autonomous vehicle, I'm currently interested in the implications of this theme for business innovation in the broadest sense. Nevertheless, two lines of analysis are being studied. The first concerns the impact that the development of autonomous vehicles will have on corporate organization, and in particular on innovation and organization processes. The second, more macro-economic, looks at the changes that the development and marketing of such a connected object (and service) will have on a carmaker's business model. It's a stimulating subject insofar as it's a fast-developing field, with a major impact on numerous stakeholders and heavily dependent on digital technology.

What developments do you see for this project?

This research project, in partnership with Renault-Nissan and the Sustainable Mobility Institute, will help refine knowledge and develop new knowledge in the management of innovation related to autonomous vehicles. To this end, I am fortunate to be able to rely on the work already carried out by researchers and former doctoral students at the CRG, the work carried out by students of the PIC master's degree and, finally, the longevity of the relationship between i3-CRG and Renault-Nissan.

Linkedin profile : https://www.linkedin.com/in/theodore-de-campigneulles/

Interview by Marie Claude Cléon