The innovation jungle: how to survive and thrive

The two authors, Rémi Maniak and Nicolas Mottis, draw on their research carried out with dozens of companies over more than twenty years, and on their teaching experience, notably at the Ecole Polytechnique in the engineering cycle and the Projet Innovation Conception and Executive Master's programs, which have led them to accompany hundreds of innovative projects, to bring you their latest book: “La jungle de l'innovation, comment survivre et prospérer” (The innovation jungle: how to survive and prosper), published by Dunod in April 2021.

Book presentation :

Lost in the jungle... This is what it feels like as soon as you try to innovate. Whether you're a CEO, CTO, CFO, R&D manager, project manager, Lab manager, entrepreneur, student or simply curious, you're bombarded with methods and concepts that all promise the moon. From design thinking to the business model canvas, via blue ocean, lean and agility: frankly, it's enough to get lost!

And yet, the explorer needs to see things clearly before venturing into the jungle, or investing his fortune in a project. Beyond the effects of fashions, this book will help you steer your innovation dynamic. How do you deploy your strategy in a capricious climate? Which key species are most likely to survive and thrive? How to reconcile financial and innovation approaches? How can we tackle new areas of innovation, linked to the major social and environmental challenges of our time?

This guide highlights some of the major laws of the innovation jungle, enabling you to survive and even thrive.