The business model at the heart of strategic thinking
Xerfi Canal received Pierre-Jean Benghozi, Professor at the Ecole Polytechnique, Director of Research at the CNRS and former Professor at the University of Geneva.
Mar. 02 2022
Xerfi Canal welcomed Pierre-Jean Benghozi, professor at the Ecole Polytechnique, Director of Research at the CNRS and former professor at the University of Geneva, to talk about the business model at the heart of strategic thinking.
An interview conducted by Jean-Philippe Denis
Keywords: strategy, innovation, digital, enterprise, business model, consumers.
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