Giulia Marcocchia is a researcher and teacher at the CY School of Design in France. Having begun her professional career in the automotive industry, and holding a PhD in innovation management from TelecomParisTech, she has led research projects at national and international level for i3, Institut Interdisciplinaire de l'Innovation (UMR 9217) attached to the CRG management research center, Ecole Polytechnique France, for Strate Ecole de Design France, and CAMI, Ca' Foscari, Italy. Her research focuses on the process of co-creation between stakeholders in the exploration of the unknown towards the emergence of an innovation ecosystem. She studies processes and the means to achieve them: documents, communication situations, technologies and intermediate design objects. Her teaching and pedagogical engineering experience includes first-year to Executive-level courses in innovation management, organization theory, design management, strategy by design, value network design, platform design and design methodologies. The institutions she has taught at are IP Paris, SciencesPo, Strate in France and the CIM4.0 Competence Industry Manufacturing 4.0 in Italy. She is a member of the steering committee of the Design Practice SIG, Design Society, and scientific manager of the CIM4.0 Academy.

Research topics

Emergence of innovation ecosystems.
Aligning stakeholders in the design process when exploring the unknown.

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