Track 11.1 - Managing the new mobility transition
Christophe MIDLER, Research Director, I3 CRG Ecole polytechnique CNRS
Rémi MANIAK, Prof., Ecole polyechnique
Track's Contacts :
The automobile industry is implementing a major shift from its long established dominant design of internal combustion engine cars. "The future car will be electrical, communicative and autonomous" is the new shared horizon for all the global players of the car industry.
Such a paradigm change leads to a triple transition. (i) A technology transition from an internal combustion engine dominant design technologies to electric motorization, connectivity and artificial intelligence. (ii) A business model transition from a B to C product centric to a B to B to C mobility service business model. The profitability of the shift for car manufacturers is also far from evident: development of shared mobility is forecasted to diminish quite effectively the number of cars sold in mature urban markets; not to mention the redeployment of internal combustion engine based industrial footprint to electric cars production units. (iii) An ecosystem transition from an established internal combustion engine value chain to a new, heterogeneous and nescient ecosystem involving beyond the traditional auto suppliers new technology suppliers, energy and data providers, service providers and public authorities that will be key complementors in the new mobility scenarios.
Managing such breakthrough transition call for new approach in term of R&D organization, project management, open innovation processes... This track will welcome contributions which address such innovation management issues both from a theoretical and empirical side.